Thursday, August 27, 2020

MKTG sustainability Essay Example | Topics and Well Written Essays - 1000 words

MKTG manageability - Essay Example Position alludes to the idea of spots of purchasing and selling. Showcasing supportability is a progressive thought that is fundamental for managing the destinations of promoting. It presents the social parts of promoting. Promoting maintainability identifies with the way of thinking of corporate social obligation. It comes convenient notwithstanding globalization whereby client fascination and maintenance exercises are getting serious. The way of thinking involves advertising exercises that goes past benefit chasing. It joins piece of the overall industry, productivity and great morals (Nwankwo and Gbadamosi 369). It gets indispensable to deal with the market such that despite everything adds to the prosperity of society. Supportability showcasing adds two ideas to the four directions of advertising. In this sense, promoting incorporates item and creation direction. Also, it involves deals and market direction. In conclusion, it involves cultural and social advertising direction. It incorporates general classifications, for example, biological an d natural promoting. It additionally involves moral showcasing and components of social duty. Practical promoting ought to have the option to meet the necessities of the current ages without risking the lives of people in the future (Nwankwo and Gbadamosi 370). It is characterized as the creation and production of economical advertising arrangements while proceeding with the fulfillment of customers and partners. Such showcasing ought to fulfill three conditions. In the first place, the clients ought to achieve their requirements. Thus, associations should address their issues. Thirdly, the showcasing procedure ought to be perfect with environments. This proposes two things. To begin with, showcasing regards the benefit estimation of organizations. Also, this showcasing is delicate and it regards both the common and social conditions. Morals allude to the qualities and good rules that illuminate on direct of people and associations. The business is a piece of the general public. In any case, its

Saturday, August 22, 2020

Anti-Gay Attitude in Schools Free Essays

The article I read was on hostile to gay remarks in Canadian schools. Two college teachers of Manitoba directed a national study of both gay and hetero youngsters. Out of 3,700 understudies across Canada, hear offending remarks regularly. We will compose a custom exposition test on Hostile to Gay Attitude in Schools or then again any comparative subject just for you Request Now The review found that 70% of understudies heard expressions like â€Å"that’s so gay† and forty eight percent heard unfavorable terms like â€Å"faggot,† â€Å"lezbo† and â€Å"dyke† consistently. The article suggests that educational committees ought to apply gay-straight partnerships, for example, the LGBTQ (lesbian, gay, swinger, transgender or strange) bunches which are normal in secondary school and an expansive instruction just as better instructor preparing. Individuals who are offended for being gay are essentially annoyed. Everybody has the option to life and security as ensured by our constitution. We have numerous domineering jerks at school and remarks, for example, those as I recorded and are simply one more type of a put down and ought not be permitted anyplace, including school. Understudies who do this are simply uninformed and juvenile yet grown-ups who disregard it are the genuine issue. This identifies with brain science provided that you look at the level of individuals who get badgering in school; could have emotional well-being issues later on, for example, worry for being segregated in schools, experiencing nervousness and sorrow, or addictive conduct on account of their sexual direction. This could likewise prompt dietary issues, medication and liquor misuse, and self destruction. The probability of suicides happening are individuals who most likely can’t adapt to separation, confinement, and forlornness. All in all, the analysts said that there is a great deal of ground to help push for an improved school atmosphere which is genuine on the grounds that secondary school is intense for everybody. Also, considerably after secondary school it doesn’t quit being extreme. The most effective method to refer to Anti-Gay Attitude in Schools, Papers

Friday, August 21, 2020

Essay Topics For International Relations

Essay Topics For International RelationsInternational relations essays are considered as one of the most important components in a higher education. Many people, who want to pursue higher studies, have to follow this subject. Essays are known to be very useful in order to develop one's knowledge about the world, about different countries and their history.There are numerous factors that influence an individual's ability to think independently, problem solve and draw conclusions. For example, we can see many students in any college who cannot solve problems and write coherent essays. With the help of various types of resources, we can achieve better results with our writing skills.There are plenty of tutorials on the internet that are available for people who want to learn how to write essays. This can be considered as one of the most important parts of a college. Many people, who want to learn how to do it properly, can follow tutorials on the internet. This will enable them to be ab le to write their essays well and to obtain the best results.The preparation for essays consists of many elements that involve the research, writing and analysis of the specific events in the present time. Essays are often written in conjunction with events that take place in the history of the country where the person resides. It is very important for a student to learn how to develop a proper plan for their essay. This requires people to do lots of research about the various historical events that are connected to their topic.There are some elements that one should include in their topic such as foreign policy situations, elections, human rights, political and economic problems that affect their country. It is very important for students to know the factors that affect their nation. They also need to understand the basic elements that are connected to these events and determine whether these are positive or negative aspects.In addition, they also need to consider the negative aspe cts of external pressures that could affect their nation. Asking yourself what the benefits of the approach are. To sum up, your essay should comprise a combination of issues and implications. It is therefore important for students to combine these elements to produce a coherent, well-structured and well-written essay.Writing an essay is not an easy task. However, there are very important things that a student needs to know in order to have a successful college essay. It is important for them to be aware of their own abilities, strengths and weaknesses. Taking a chance in an essay is never wise.They must ensure that they include their own opinions, interests and hobbies to add balance to their topic. The world is a complicated place, and the aspects of international relations are not simple to understand. Students must ensure that they are able to deal with all the situations as if they were part of the research and writing process. One should be aware of the potential problems that they may encounter when writing an essay, and must therefore study carefully the different events of their subjects to be able to build a sound thesis.

Monday, May 25, 2020

Federalism in History - Free Essay Example

Sample details Pages: 2 Words: 544 Downloads: 7 Date added: 2019/02/15 Category Politics Essay Level High school Topics: Federalism Essay Did you like this example? Sometime recently coming into impact the US structure required approval by nine states. It’s was also long complex battle some time recently sudden US confirmation. The states act inquisitive about holding their control and thus they emphatically stood up to the confirmation of a unused solid central government. Don’t waste time! Our writers will create an original "Federalism in History" essay for you Create order Those favoring the confirmation came to be known as federalists whereas those contradicting it came to be known as anti-federalists. there existed endless and complex differences between the federalist and the hostile to- federalists. The federalist sees may be way better be named as patriot. they had remained instrumental within the forming of the unused us structure. a arrangement of papers that were composed by alexander hamilton james madison and john jay clarified and guarded the structure as well as guarded its arrangements. The federalists indeed guarded what was the weakest point within the structure a need of charge of rights.nTheir essays recommended that the securities were adequate which the congress might continuously propose corrections. on the other hand were the anti-federalists like patrick henry who recommended that such a structure might lead to a perilously effective national government. within the to begin with section of federalist number 10 james madison composed among the various focal points guaranteed by a well-constructed union none merits to be more precisely created than its propensity to hinder and administration the savagery of group. The companion of well-liked governments neer finds himself most anxious for his or her character and destiny as when he mulls over their affinity to this unsafe bad habit. Madison 1787 James Madison had been attempting to protect the shortcomings of the structure and clarify its qualities which were not qualities within the locate of the anti-federalists. in the long run the federalists were able to influence a few of the anti-federalists as well through their papers and papers. among all the anti-federalist papers brutus 15 could be a exceptionally vital one. It is an antifederalist paper that hits on the shortcoming of the us structure and the developing control of the government. Within the opening passage the creator clarifies i said in my final number that the supreme court beneath this structure would be lifted up over all other control within the government and subject to no control. The trade of this paper are planning to be as an occasion this and to authenticate the threat that will result from it structure society 1788 usually what the author does all through the paper clarifying the ills of the us structure and the modern government to be shaped beneath it. Whereas the antifederalists kept on contradict the modern structure in their papers the issue was that they may never join together over the states and so seem not as far as anyone knows bargain a solid blow to their target the modern structure. Their to begin with major victory was that they seem constrain the modern congress under the unused structure to set up a charge of rights that seem guarantee the freedoms which concurring to the antifederalist the modern structure violated. the antifederalists passionately contradicted the structure as well as proceeded to talk against it through the antifederalist papers. Be that as it may since they were not joined together they might not significantly apply th eir control.

Thursday, May 14, 2020

Essay - 1038 Words

As I put pen upon paper, I must forewarn any sorry soul who gazes upon this document. What might seem, is not what it seems. For thoughts can be deceiving, hurtful, painful. I am not proud of these unfortunate events that have befallen upon me. I regret the incident with such fierce emotions that I find I can not, will not, justify my actions. But, without further ado, let me set my soul free. It was winter, a cold one at that, a cold and fierce winter with chills in every direction. With snow falling from the sky in large abundances, I had just entered my chamber door, when I had the oddest feeling. I felt as if I was alone. My wife was supposed to be at our home, but It seemed as if she had gone astray. I had the strangest feeling†¦show more content†¦I was conducting a search for the body. It was only then that I noticed I had woken up with blood on my hands. I washed it off, but found no scratches. As I pull back the boards of the wall behind the wine rack, I noticed a drop of blood on the cellar floor. It was dried, and looked as if it could be scraped off. I pulled away the last board, fear growing in my bosom. And by heaven, by hell, My maiden fell from the wall. She had been chopped to pieces, the catch cloth that was stained scarlet from her blood, was wrapped around her head. I did not hesitate to put her back into the wall. If police had come to investigate, I did not want to be a suspect. I went on as if the day was perfectly pristine and fine. When I lay down in bed again I prayed that I would not have another nightmarish, grotesque, dream. When my head landed softly upon the pillow, I immediately had another dream. My butler, whom I dearly adore was sitting in his chambers. The same man-cloaked in black, cloaked in sorrow-silently drew the horrid dagger used to kill my beloved. It was stained scarlet from thy maidens blood. I watched in horror as the man-cloaked in black, cloaked in sorrow-took a rag and wrapped it around the butlers neck. I could have sworn that I heard a strangled cry from his chamber, but I couldn’t say for sure. When the light in the butlers eye’s died away, The man-cloaked in black, cloaked in sorrow-took a towel and placed the body over it. He took the dagger and removed the head,Show MoreRelatedWhat Is an Essay?1440 Words   |  6 PagesBuscemi Essay #3 Rough Draft An essay is a creative written piece in which the author uses different styles such as diction, tone, pathos, ethos or logos to communicate a message to the reader using either a personal experience, filled with morals and parables, or a informative text filled with educational terms. Educational terms could mean the usage of complicated and elevated words or simply information you would get in schools. Some authors, such as Cynthia Ozick, claim that an essay has noRead Morenarrative essay1321 Words   |  6 PagesNarrative Essay A Brief Guide to Writing Narrative Essays Narrative writing tells a story. In essays the narrative writing could also be considered reflection or an exploration of the author s values told as a story. The author may remember his or her past, or a memorable person or event from that past, or even observe the present. When you re writing a narrative essay, loosen up. After all, you re basically just telling a story to someone, something you probably do every day in casual conversationRead MoreApplication Essay : A Process Essay770 Words   |  4 Pagesassign an essay. The entire class lets out a groan that could be heard from miles away, however this doesn’t phase your professor. The essay is assigned: a process essay. Now what? What is a process essay? How do you go about writing one? How do you get the A you so desperately need? This paper will discuss everything one needs to know in order to write the perfect process essay such as the definition of a process essay, how to construct it, and how to use proper transitions to make the essay flow. Read MoreEssay763 Words   |  4 PagesCan’t be Built on Soccer Fever† and â€Å"Na Na Na Na, Hey Hey, Goodbye† In Jonathan Zimmerman’s essay â€Å"African National Identities Can’t Be Built on Soccer Fever† he describes how soccer brings the people of Africa together. He talks about the unity of Africans and how much soccer is a part of their lives. He also describes the underlying reason of why soccer is so heavily pushed. The perspective in the essay â€Å"Na Na Na Na, Hey Hey, Goodbye† Tim Bowling discusses his passion for hockey and his hate forRead MoreThe Colonel Essay1320 Words   |  6 PagesIn the essay, The Colonel, Michael Hogan illustrates the importance of the influential sport of tennis. Hogan writes about how tennis changed his life from an early age. When he was younger he saw tennis as a rich mans sport in which he had no interest. One of his much-respected neighbors, the colonel, approached Hogan’s father with the idea that his son might like to learn how to play tennis. After pondering the thought with his father, Hogan decided to take t he offer. The Colonel became his mentorRead MorePersuasive Essays : Persuasive Essay897 Words   |  4 Pagesbegan this class, I loved to write persuasive essays. I loved to write about my own opinions and I was quite good at convincing people to agree with my stand points. To convince others to agree on my point of view was an extraordinary feeling. I am very good at getting my point across and giving my reasons on why I feel the way I do about a certain situation. I loved writing persuasive essays because I love to read them as well. I love how persuasive essays have a call-to-action; giving the readers aRead MoreEnglish Composition One: To Be an Essay or Not to Be an Essay That Is the Question910 Words   |  4 Pages In the past, the mention to have to write a paper for an assignment caused me to break out in a sweat or my mouth instantly dries, well it does not have that kind of effect on me anymore. The key to successfully completing the essay on time is getting to researc h the topic at hand as soon as possible or before the process of writing begins. The next step for me would be to find the argument and take a side. Moreover, picking a thesis statement through brainstorming the information I gathered forRead More Flight Essay834 Words   |  4 Pages Essay on quot;Flightquot; amp;#9;It is always hard to get separated from someone you love and with whom you have shared every moment of his life until he decides to walk on a different path than yours. You dont know how to react and confusion dominates your mind. Should you be angry at him for leaving you, or should you support and respect his decision ? In her essay quot;Flight,quot; Doris Lessing illustrates the story of an old man who is learning to let go his granddaughter as she growsRead MoreEssay and Academic Life1117 Words   |  5 Pageslanguage learner? Discuss two or three problems with specific examples and details. Ex. 9 Analyzing students’ essays. Use the assignment and the Student Essays to answer the following questions. Assignment: Computers have become an important part of educational process. Write convincing illustration to this statement. Use specific and convincing examples and details. Student Essay 1 Computer as a multipurpose universal instrument of education. In our days computers have become an importantRead More Community Essay843 Words   |  4 Pagesan important effect on the shaping of a person’s character is key in both Pythia Peay’s essay, â€Å"Soul Searching† and Winona LaDuke’s interview transcribed in essay form entitled, â€Å"Reclaiming Culture and the Land: Motherhood and the Politics of Sustaining Community†. The two authors present ideas, similar and different, of what it means to live in and be a part of community. Through examining these two essays, summarizing and synthesizing, we can gain a better understanding of what community is and

Wednesday, May 6, 2020

Nutrition On Sports Can Have A Huge Impact On Your...

P1- Nutrition Nutrition in sports can have a huge impact on your performance over time, which is different from an athlete to the other, an athlete with good nutrition will improve much faster than an athlete with poor nutrition. For an elite athlete to stay at their top performance they must have a good diet, there are many things to be taken into consideration when making a diet make sure your body gets all the right nutrition within the right amount. Having a good balanced diet will need to contain Carbohydrates, Proteins, Fats, Vitamins, Minerals, Fibre and the main thing Water, these are divided into two groups: Macro-nutrients and Micro-nutrients. Macronutrients Macronutrients consists of carbohydrates, proteins and fats which are our main source of energy, fats contain 9 calories per gram, however carbohydrates and protein each containing 4 calories per gram. Carbohydrates are one of the important nutrients in our body which are our main source of energy for all body functions. Carbohydrates are made up of 3 things carbon, hydrogen and oxygen. Which are broken down into glucose that will circulate the body via the bloodstream then will be turned into glycogen when stored in the liver and muscle cells for later use as it provides fast-release energy. This is the easiest form of food transformation into energy. Carbohydrates are also divided into 2 categories, known as either simple or complex. Simple takes shorter time to break down food such as fruits which breaksShow MoreRelatedThe Advantages Of Online Advertising1312 Words   |  6 PagesAdvertisers can weigh creative by best performing, limit daily impressions through frequency caps and have better reach control by the advanced targeting capabilities offered online. (Heindl, 2008) Immediate Response Online advertising enables consumers to take immediate action in response to your message. Your audience is only one click away from the advertiser’s website to learn more about a product, register for information, or even buy. (Heindl, 2008) Proof of Performance Advertisers have the abilityRead MoreWhat Causes Muscle Hypertrophy?1429 Words   |  6 PagesWhat Causes Muscle Hypertrophy? It has been said it is not where you start but where you finish. In the sport of weight training there is no finish. Individuals are constantly striving to get bigger, stronger and faster. All bodybuilders have made an effort to put on muscle mass. However, even individuals who get paid to build muscle as a profession, had to have been small at one point. The question is what causes muscle hypertrophy? The answer†¦ is progressive overload of the muscle. Muscle hypertrophyRead MoreThe Most Important Part Of A Team1338 Words   |  6 PagesThe amount of action happening backstage of a sport is really exhausting. There s multiple steps and knowledge that has to be put in play. Coaches are probably the most important part of a team. They are the ones that lead the team towards the main goal. One may think that winning is the main key to success, but it is definitely not. It takes effort to be in a team but it takes a person with a lot of patience, courage, and understanding to be a coach. Taking various actions like specific skillsRead MoreEffects of Training and Genetics on Elite Athletes Essay1293 Words   |  6 Pagesand drive is what has made the difference, separating the elite from the average. These thoughts are the ones that give rise to the age-old nature vs. nurture debate. Countless hours of studies and research has concluded: it’s both. High performance sports consultant Ross Tucker puts it this way, â€Å"The science of success is about the coming together of dozens, perhaps hundreds of factors† (1). The relationship of such factors, including genetics, types and lengths of training, and environment areRead MoreNetball And Volleyball Has Been Developed Over Many Years2019 Words   |  9 PagesThis essay will look at how Netball and Volleyball have been developed over many years and how athletes prepare themselves to competitively take part in both of these sports. â€Å"Netball traces its roots back to basketball† which was established by James Naismith in 1891 to fulfill the need for a â€Å"high-spirited† game for men. (International netball, n.d.). Female teachers became captivated by this game and a version for girls was established with rules that were adapted to accommodate for social needsRead MoreAbbott Nutrition, Medical Devices, Diagnostics And Pharmaceuticals3380 Words   |  14 Pagessegments: Nutrition, Medical Devices, Diagnostics and Pharmaceuticals. They have sales in more than 150 countries, #1 worldwide in adult nutrition, #1 in the U.S. pediatric nutrition, World’s 1st bioresorbable scaffold, World’s leading mitral valve repair device, #1 in LASIK; #2 in cataract, #2 Pharmaceutical company in India, Top 10 pharmaceutical company in Latin America, #1 in blood screening and leading diagnostics in all platforms. Abbott Nutrition has been the innovator in nutrition categoriesRead MoreExercise For Today s Youth1552 Words   |  7 Pagesof parents, I personally believe that our educational system can also play a very important role in ensuring that teens are getting a reasonable amount of physical activity within the course of the school day. As an adolescent, I personally enjoy being involved in sports which is inclusive of physical activity. The teenage years are important in terms of both mental and physical development, and staying fit during adolescence can have benefits that are both physical and psychological. Good or poorRead MoreIntroduction to Sport, Fitness and Coaching1783 Words   |  8 PagesIntroduction to Sport, fitness and management In this assignment I will be introducing myself and my motivation for enrolling on module E122. Primarily I will be looking at the differences between sport, recreation and physical activity. I will look at how we can define these categories which I will do by looking at examples of each activity and then explaining which category they fall into, as well as demonstrating how these activities can overlap between categories. Furthermore, I will lookRead MoreChild Obesity Paper2748 Words   |  11 PagesObesity is a huge epidemic in America, as more alarming statistics begin to emerge - including estimates that 30% of all adults and as many as one-third of all children in the US are obese. About one in five children in the United States is now overweight! (Child Obesity Facts, 1999, para.2) Childhood obesity has lasting psychological effects, due to parental knowledge, lack of physical activities, and food advertisement; which has made obesity become a major health issue in many young childrensRead MoreRedbull Case Analysis3901 Words   |  16 Pagesinternationalized. * Controversy arose over the rights to use the English slogan in the early 2000s when a patent attorney from Sarajevo claimed that he had patented the slogan for his own purposes back in 1997 in Romania. The slogan is still in use today by Red Bull. II. Core Competencies * Needless to say, the brand has developed an image for power, speed, and recklessness, and dominates the energy drink market all across the globe. * As can be seen in Pricing Strategies, the energy

Tuesday, May 5, 2020

Profitability And Growth Of Qantas Industry-Myassignmethelp.Com

Question: Analysis Of The Profitability And Growth Of The Qantas Industry With The Help Of The Porter Five Forces Theory? Answer: The rivalry among the present firms. In the international air transport industry, there are many rivals of the Qantas Company, like the Air Asia, Emirates and Virgin Australia. The overall rate of the industry growth is 6.3% per annum.The market is saturated with international and national airlines. When it comes to Qantas, it is not very different from its competitors. The switching cost, between these major airlines, is not much; it majorly depends on the travel routes. For example, when it comes to one-way routes like to Bali and Indonesia, the overall price of the tickets vary just in thousands. Air Asia has an advantage of its low costing strategy in comparison with Qantas. The only way Qantas can overcome it is by increasing its coverage area, by using its subsidiary company Jet star. When it comes to international airline market, the economy does not have a steep learning curve. It is very difficult for the companies to compete for the market share. Thus, it is difficult for Qantas also to take advantage of the fixed and the variable costs ratio. (Belton, 2017) Most of the companies find it difficult to cut the prices to satisfy the demands of the customer and fulfil the desired capacity because the currency cutting is very stagnant in the international market. It is also not easy to exit the market because exiting the market will not be of great advantage. The aircraft operating lease rentals are only accumulated to three percent of the total expenses for the company. Thus we see that the companies in the international market of aircraft and airlines have very less of options to cut the cost and make changes in the present strategy. When it comes to the domestic market aircraft, the company have rivals in the form of the Virginia Blue. 5 % is the annual growth rate of the company. There are very few competitors but the cost cutting is still not easy, thus there are very fewer prospects. In the domestic market, the company can take advantage of the fixed and variable cost ratio, because the economy is not that steep, and switching between the costs is possible (Ancell, 2016) The threat of new entrants In the international market, there is a threat of new airlines entering the market. The existing companies have the advantage of being the first mover, with better safety standards in place. It is very easy for the companies to enter this sector because there are plenty of aircraft and fuel suppliers. If the new companies match the standard that is proclaimed by the airports, the companies can easily enter. Few legal barriers are needed to be taken care of. In the domestic market of Australia, it is difficult for the new companies to enter, because they have to compete in matters of price and brand with the already existing companies. Qantas has the big advantage of being the first mover and is known as the legacy airline. When it comes to access to the channel of distribution, the new companies have less difficulty because the Australian market is very price sensitive. There are legal rules to be followed, and adherence to few traffic regulations (Kew Stredwick, 2017). Threat of Substitute Products The airline faces a very little threat from the other forms of travel, like the air and the water travel. In any case, air travel is more convenient and faster than other forms of travel. (Tannock Bourlakis, 2017) Buyers bargaining power Price sensitivity affects the movement of the airlines a lot. Most of the buyers, expect those who travel in the business class, are sensitive to price. They will always choose those airlines that offer them low fares. Thus in this competitive industry, every airline wants to keep the prices at bay, to attract more and more customers. The relative bargaining power of the customers is also very high, as they all want to switch to low-cost travel. Thus in this way, the bargaining power of the customers affects the functioning of the companies in this sector (Holloway, 2016). bargaining power of the Suppliers The main suppliers of the aircraft in the world are Boeing and Airbus. Since they have a dominant position in this field, the bargaining power of the suppliers is very strong. Thus, they seldom decrease the prices. The other major supply is of fuel, the fuel suppliers are more in number than the aircraft supplier. However, fuel is an important commodity, and the airlines cannot bargain in that. (Rao, 2017). Thus, it can be said, after the entire analysis that the company has the huge potential of growth in the coming five years. The company has to face a lot of competition and may lose some of its market shares when it comes to the international airline industry. However, if the company will focus more on its sister concern, the Jet star airline, the company will have the advantage of low costs and more savings. It will help in establishing a stand of the company in the domestic and the international market (Aithal, 2017). The company needs to make changes in the overall cost cutting strategy so that the company earns more revenue than its competitors do. It should also try to focus more on marketing.It is important to have a good analysis of the overall market scenario to take important decisions in relation to the five year plan of the company References Aithal, P. (2017). Industry Analysis the First Step in Business Management Scholarly Research. International Journal of Case Studies in Business, IT and Education , 1 (1), 1-13. Ancell, D. (2016). The paradox of competition for airline passengers with reduced mobility (PRM). Journal of Air Transport Studies , 7 (1), 111-129. Belton, P. (2017). Competitive Strategy: Creating and Sustaining Superior Performance. London: Macat International ltd. Holloway, S. (2016). Airlines: Managing to Make Money. New York: Ashgate Publishing. Kew, J., Stredwick, J. (2017). Business Environment: Managing in a Strategic Context (second ed.). London: Chartered Institute of Personnel and Development. Rao, C. (2017). Competitive Strategy. Chennai: Notion Press. Tannock, J., Bourlakis, M. (2017). Strategic and operational considerations for the Extended Enterprise: insights from the aerospace industry. Production Planning Control-The Management of Operations , 28 (4), 267-280.